Not to mention, companies with small internal communications budgets often rely on tools that weren’t designed for employee messaging. Crisis communications, for instance, might take hours to create and send, which can pose risks to employee safety. Without the right tools and manpower, it’s hard to reach employees with the necessary information in a timely manner. With a small budget, not only do internal communicators start experiencing burnout, but the quality of communications suffers, too. In the long term, this is not sustainable. In fact, some IC pros turned to ContactMonkey after spending as much as 8 hours a week building and sending internal emails. The biggest impact of a small internal communications budget is on productivity and business efficiency. How Can Budget Impact Internal Communications? To avoid the impacts of a disengaged workforce, and reap the benefits of an engaged one, getting an appropriate internal communications budget is essential. Inversely, the costs of employee disengagement can be devastating, with losses of up to $350 billion a year across the US alone. Workers who are actively engaged at your company stay longer, make a bigger impact, and contribute more to business growth. How is this possible? Simple: informed employees lead to engaged employees. Research shows that increasing employee engagement investments by 10% can raise business profits by up to $2,400 per employee. Remember all those internal communications benefits we discussed earlier? To achieve them at scale, you need to invest in the quality and reach of your employee communications. Why Your Company Needs a Bigger Internal Communications Budget Why Is it Important to Plan an IC Budget?Ī properly defined internal communications budget helps turn all the asynchronous communication flowing across your business into valuable, and above all, measurable, business assets.īy preparing and allocating an IC budget, you’ll be able to track the performance of your internal communications and its impact on business. When it comes to asking for a bigger internal communications budget, showcasing the achievements of your team will lay the groundwork for your proposal. Once you have a clear idea of what your team is achieving, it’ll be easier to demonstrate the impact of internal communications on business as a whole.
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